Fintech Copywriter

Words that make fintech feel human.

I'm a UX designer and certified product manager with 4+ years building financial products for underserved markets. I've spent that time turning wallet flows, identity verification, and agent banking into language that real people actually understand and act on. That work taught me something: good copy and good design solve the same problem. Now I'm bringing that thinking fully into copywriting.

Conversion copy UX microcopy Email sequences Landing pages Product writing Emerging markets
iyoha.collins@gmail.com +234 913 836 3514 behance.net/iyohacollins Lagos, Nigeria · GMT+1
Featured work

Paystack: spec copy project

Three pieces written for Paystack's merchant-facing product: a homepage rewrite, an onboarding email sequence, and a UX microcopy audit. All spec work, put together to show range across persuasion copy, nurture copy, and product writing.

Get paid. Every time. From anywhere.

Paystack gives your business a payments setup that actually works. Cards, bank transfers, mobile money and more. No complicated setup. No chasing failed transactions. Just money landing in your account.

Start accepting payments free →

No setup fee. No monthly fee. You only pay when you get paid.

Thousands of Nigerian businesses run on Paystack

From first-time sellers to companies processing millions every month, Paystack is built for businesses that simply cannot afford downtime, failed payments, or a setup that takes a week to figure out.

When a customer pays you, you should feel it instantly. Real-time notifications, settlement tracking you can actually read, and records clear enough for when FIRS comes calling.

Your customers pay their way. You get paid your way.

Accept Visa, Mastercard, Verve, bank transfer, mobile money, USSD. Whatever your customer has in their pocket, Paystack handles it. You do not need to think about the complexity underneath.

And when you are ready to pay your suppliers, your staff, or yourself? Moving money out is just as straightforward.

See all payment methods →
LOCATION / Verification screen / identity prompt
Before
"Submit your KYC documents to proceed with account activation."
After
"Let's confirm who you are. This keeps your account and your money safe."
Why it matters: The original uses compliance jargon ("KYC") that means nothing to a small business owner in Lagos. The rewrite speaks to the user's actual concern, which is protecting their money, and frames verification as a benefit rather than a bureaucratic hurdle. Fewer drop-offs at this step and fewer support tickets asking what KYC even means.
LOCATION / Empty state / dashboard with no transactions
Before
"No transactions found."
After
"No payments yet, but your first one is closer than you think. Create a payment link and share it with your first customer."
Why it matters: Empty states are the most underused real estate in any product. "No transactions found" communicates nothing and pushes no one toward action. The rewrite turns a dead end into a conversion moment. The user knows exactly what to do next and that directly impacts activation rate.
LOCATION / Error state / failed bank transfer
Before
"Transaction failed. Please try again."
After
"This transfer did not go through. It is usually a temporary issue on the recipient's bank's end. Wait 10 minutes and try again, or switch to card payment."
Why it matters: Vague error messages destroy trust in payments products. Users need three things: what happened, whether it was their fault, and what to do next. The rewrite answers all three and reduces "why did my payment fail?" support tickets by giving users a clear path forward without needing to contact anyone.
LOCATION / Payout settings / settlement timing explanation
Before
"T+1 settlement cycle applies to all eligible transactions."
After
"Money paid to you today will be in your bank account by tomorrow morning. We settle automatically, so you never need to request it."
Why it matters: "T+1" is developer and finance jargon. The rewrite translates it into the user's actual lived experience: when will I see the money in my account? That one change significantly reduces "where is my money?" queries, which consistently rank among the most common support contacts for any payment platform.